strategy
A comprehensive strategy begins with research - our team will undertake a qualitative and quantitative critical analysis of your existing data including a review of data performance, customer retention and prospect integration. We will then research all of the data sources available to you and assess the likelyhood of both data sets delivering what the business actually needs.
Assuming that business needs can be fulfilled we will begin to construct your data strategy ensuring at all times that it is fully aligned and integrated with the objectives of the business.
We are adept at determining the most effective methods of both extracting the necessary data and compiling the marketing message to pair with it – your strategy will be established with a clear focus on maximising customer retention (through clear, concise and relevant marketing messages) and customer acquisition (through intelligent and well executed marketing initiatives).
A fundamental aspect of your strategy will be to consistently monitor and measure the performance and growth of your databases and we will provide the tools to do so and the benchmarks for which you should aim to surpass.
