performance
Well-honed databases are essential to reaching your customers and prospects efficiently and effectively. Each database is only as valuable as the information which is entered, and optimising it will ensure the best possible uptake for your marketing message. Database optimisation also helps eliminate input errors which can result in ineffective communication at best and damage customer relationships at worst.
As your strategy is implemented we will monitor and report on performance – benchmarks will have been established for you and these will be set as a minimum standard for achievement. Performance of your data strategy will be measured through a series of DPI's and the following categories will be reported on –
- Data quality
- Data quantity
- Database optimisation
- Data acquisition
- Customer retention
- Campaign ROI
- Data compliance
For more information on our measurement tools please see the "Systems" section of our web site.
